Jacob has extensive experience in the retail sector and is a co-owner of one of Sweden’s largest Elgiganten franchise clusters. Within the group, he is responsible for financial reviews, payroll, administrative processes, and new store openings, with a strong focus on structure, follow-up, and efficient operations. He also holds board positions within the Alive Holding group.

Position: Board member (since 2025)

Born: 1991

Education: B.Sc. in Business and Economics from Lund University

Former positions, selection: Franchise Owner at Elgiganten, Owner of Good Vibes Only AB and Account Manager at 3 Sverige

Board positions: Companies within the Alive Holding group

Shareholding: 6 137 327

Independent of Refine Group and the Group Management: Yes

Independent of major shareholders: No