Refine Group is a Nordic Commerce Group consisting of Niche Product Leaders and Digital Service Frontrunners that Capitalize on the Megatrends within Retail

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The Retail Economy is Undergoing
Fundamental Change

Global retail undergoes a fundamental shift from offline to online. The online transformation is still early-stage and will continue for many years to come, thus creating immense opportunities for retail entrepreneurs across the globe.

Refine Group helps its entrepreneurs to capitalize on the fast shift to online retail and build the next generation of category winners.

Accelerating Digital Growth

Refine builds a digital commerce ecosystem that maximizes the opportunities for brands to accelerate organic growth and achieve success digitally.


Our Business Areas

Find out more about our operational segments.


Refine operates a portfolio of profitable and thriving digital-native lifestyle brands, offering products with compelling value propositions.

Digital Services

Our digital commerce service providers enable leading brands to accelerate growth and succeed in the digital transformation within commerce.