Accelerating Online Growth

Refine Group builds and develops brands in the world of digital commerce. We bring together niche lifestyle brands and digital growth experts to capitalize on the digital transformation taking place in commerce globally.

Our Business Areas

Find out more about our operative segments.


Refine operates a portfolio of profitable and thriving lifestyle brands, offering products with compelling value propositions.

Common for all companies is the presence in categories with low online penetration and a digital-native product offering that is suitable for selling and scaling online as the online penetration of global markets continues.

We favor a prevailing omnichannel setup that targets both online and offline channels, enabling us to capitalize on the rapidly growing online market while increasing brand awareness induced by physical retail.

Our Product Brands

Digital Services

As the e-commerce market continues to grow, competition becomes more intense, making great demand for professionals with expertise in delivering digital system-critical services.

Our digital commerce service providers enable leading brands to accelerate growth and succeed in the digital transformation within commerce.

In order to be successful, online retailers are in critical need of strong branding, robust technology solutions and winning digital marketing.

Our Services Brands

Learn more about Refine

Our Brands
Discover the brands that compose our two business areas.

Our Brands

The Model
Explore how Refine adds value and enhances online success.

The Model

Keep up to date with our most recent financial results.