Consumer brands face similar obstacles when scaling online, such as streamlining operations, navigating the digital service landscape, and finding seamless and holistic online solutions that successfully capture the full potential.

Refine is building a digital commerce ecosystem that acts as an operational platform for brands with a proven, extensive product-market fit. The platform intends to maximize the opportunities for brands to accelerate organic growth and achieve success digitally, without compromising on autonomy.

How Refine adds value

Support functions and shared resources provide access to expertise, tools and services that help brands optimize their e-commerce, digital marketing, technology investments, distribution, and product development.

A key aspect of the platform is to successfully leverage intra-group synergies and efficiency gains to enhance competitiveness, profitability, and growth. Continuous investments are made to establish the leading European ecosystem for brands active in digital commerce.