Juri Gendelman is a co-founder of Stronger AB, one of Sweden’s leading fitness and lifestyle brands in e-commerce. He has extensive experience building and scaling e-commerce companies, and combines hands-on founder experience with an investor’s perspective.

Position: Board Member (since 2026)

Born: 1989

Former positions, selection: Co-Founder and Head of Growth at Stronger AB

Board positions: Stronger AB, Gendelman Holding AB, Florea Seeds AB, JHFM Fastigheter AB, among others 

Shareholding: 1 627 718

Warrants: 780 000 (2026/2031:4) and 1 820 000 (2026/2031:5)

Independent of Refine Group and the Group Management: Yes

Independent of major shareholders: Yes