Ludvig is an entrepreneur and private investor focused on listed small- and micro-cap companies. He is a co-owner of one of Sweden’s largest Elgiganten franchise clusters and has a strong background in operational leadership, business development and retail operations. He also brings extensive capital markets experience, with a focus on valuation, ownership governance and long-term value creation.

Position: Chief Executive Officer (since 2026)

Born: 1991

Former positions, selection: Franchise Owner at Elgiganten and Owner at Alive Holding

Board positions: Companies within the Alive Holding group

Shareholding: 9 801 372

Independent of Refine Group and the Group Management: No

Independent of major shareholders: No